OWNER COST GUIDE · UPDATED SEPTEMBER 2026
Understand the full cost—not only the headline percentage. This guide explains management commission, the fee basis, IVA, platform charges, cleaning, laundry and maintenance, then shows how to estimate the owner payout you may actually receive.
Direct answer: SunnyCoast’s full-management plans are currently 18%, 25% and 30%.
Your total cost may also include IVA, platform fees, cleaning and laundry, consumables, maintenance and fixed property expenses. Compare the estimated owner payout—not only the headline percentage.
This guide explains how the complete cost is calculated. For SunnyCoast’s current package inclusions and plan comparison, use our Pricing page.
Holiday rental management is normally charged as a percentage of booking income, but the percentage alone does not tell you the real cost. One company may quote a lower fee but charge separately for photography, inspections, consumables, check-ins or emergency visits. Another may charge more while absorbing several of those running costs.
Before comparing proposals, confirm exactly what the percentage is calculated on, whether IVA is included or added, and which third-party expenses remain payable by you.
Full-service management is intended for owners who do not want to operate the rental themselves, particularly overseas owners who cannot respond locally when a guest, cleaner or contractor needs help.
SunnyCoast’s property management service covers the main day-to-day operation, including:
There is an important difference between a service being coordinated and the underlying supplier cost being included. For example, cleaning coordination may be part of management while the cleaner’s invoice could still be paid from the booking, charged to the guest or deducted from the owner’s payout. The same distinction can apply to laundry, replacement items, repairs and specialist contractors.
Ask for this to be explained in writing before signing a management agreement.
This is a quick cost reference, not the full plan comparison. For the latest inclusions and package details, see the SunnyCoast Pricing page.
| Plan | Fee | Important differences |
|---|---|---|
| Silver | 18% | Core full management, self check-in and damage protection up to €1,000. Consumables and deep cleaning are available as extras. |
| Gold | 25% | Adds priority owner support, welcome basket, consumables, guest meet-and-greet, in-person check-in, one annual deep clean and damage protection up to €3,000. |
| Platinum | 30% | Adds three annual deep cleans and damage protection up to €5,000, alongside the higher-cover guest experience. |
Home-staging advice, licensing support, professional photography, marketing, cleaning and maintenance coordination, inspections and owner reporting are listed across all three plans.
The current comparison does not include a linen programme in any package, so owners should confirm the separate linen and laundry arrangement for their property. Packages can change, and each home has different requirements. Always check the live pricing page and written agreement before making a decision.
Airbnb, Booking.com, Vrbo and other channels charge for distribution. Airbnb’s official guidance describes different host-fee structures, including split-fee and host-only models. The structure that applies can depend on the listing and account setup.
Ask whether platform charges are deducted before or after the management fee is calculated. This detail can materially change the final owner payout.
Confirm who pays the cleaner, whether the cleaning charge is passed to the guest, who receives that charge, and whether towels and bed linen are supplied, rented or owner-funded. Also ask how stain treatment, replacement linen and unusually heavy cleaning are handled.
A cleaning fee charged to the guest should not automatically be treated as owner profit if it is being used to pay the turnover team.
Toiletries, kitchen basics, coffee, bin bags, cleaning products and welcome items can improve the guest experience, but they still carry a cost. SunnyCoast lists consumables as an extra under Silver and included under Gold and Platinum.
Management may include arranging the contractor, while the repair, materials and call-out charge remain the owner’s responsibility. Ask whether there is a maintenance markup, an emergency spending limit and a requirement for owner approval above a set amount. A clear approval process protects both the home and the owner.
Electricity, water, internet, insurance, community fees, mortgage payments and property taxes continue regardless of who manages the rental. Air-conditioning and pool use can make utilities highly seasonal. Include these costs in your profitability calculation even though they are not management fees.
Andalusia’s current official guidance says a tourist rental must follow the responsible-declaration procedure and comply with applicable municipal planning rules. Its current supporting-document guidance includes an updated Land Registry note and documentation concerning community approval. If a management company becomes the registered operator of an existing tourist property, an official change-of-operator procedure may also be required.
SunnyCoast’s plans include licensing support, but that does not mean independent legal, tax, registry or technical-professional fees are automatically included. SunnyCoast’s legal and tax coordination service connects owners with qualified professionals rather than replacing a lawyer or accountant.
Rules can change and vary by municipality, building and property. Check the official Junta de Andalucía tourist-rental guidance and obtain advice for your specific home before relying on projected rental income.
Start with a realistic annual forecast—not a single attractive nightly rate multiplied by 365.
Available nights × expected occupancy × average nightly rate = gross accommodation revenue
Then calculate:
Gross accommodation revenue
minus cancellations and refunds
minus booking-platform fees
minus the management fee
minus cleaning, laundry and supplies paid by the owner
minus maintenance and replacement costs
minus utilities, insurance and community charges
minus applicable taxes
= estimated owner payout before personal income tax
Keep cleaning charges and refundable deposits separate from accommodation revenue unless the contract clearly defines them otherwise.
Personal tax and deductible expenses depend on the owner and require qualified advice.
Suppose a property produces a hypothetical €40,000 in annual accommodation revenue and the management percentage is calculated on that full amount:
These figures illustrate the percentage calculation only; they are not an income quotation or guarantee. They exclude any applicable IVA, platform charges and other property expenses.
The difference between an 18% and 25% plan in this illustration is €2,800. The useful question is whether the additional services, included running costs and guest experience are worth at least that difference for your property.
For a proper projection, model the home month by month. Demand in August is not the same as demand in November, and owner-blocked dates can remove some of the most valuable nights.
We’ll model available nights, seasonal rate and occupancy assumptions, management fees, platform costs and identified owner-paid expenses. Estimates only; income is not guaranteed.
Ask every company to calculate its proposal using the same assumptions:
Also ask whether projected figures are based on comparable properties in the same area, with a similar number of bedrooms, amenities, quality and distance to the beach. A villa with a private pool in Marbella should not be forecast using the performance of a small inland apartment, even if both are described as Costa del Sol holiday rentals.
SunnyCoast states that owners remain in control of their calendar and that its current agreement requires 30 days’ written notice to leave. Confirm those terms in your individual contract.
Be cautious if a company:
A credible manager should be comfortable showing both the opportunity and the expenses.
That depends on the alternative.
Self-management avoids a management percentage, but the owner must handle pricing, listings, messages, problems, cleaners, inspections, maintenance and guest support. For an overseas owner, the practical question is whether those responsibilities can be handled reliably from another country.
The best manager is not automatically the one with the lowest fee. It is the one that produces a strong owner net return while protecting the property, maintaining clear accounts and delivering a guest experience that supports future bookings.
To compare the numbers for your own home, request SunnyCoast’s free Owner Guide and revenue report. Share the property location, bedrooms, amenities, condition, owner-use dates and any existing listing history so the assessment can be based on the actual home.
SunnyCoast currently publishes three full-management plans: Silver at 18%, Gold at 25% and Platinum at 30%. Confirm the fee basis, IVA treatment and any property-specific expenses in the written proposal.
All three plans list cleaning coordination. The pricing page does not state that every underlying cleaning and laundry invoice is included, so confirm who pays these costs and how the guest cleaning fee is handled.
Normally, booking-platform charges form a separate part of the rental economics. Ask which accounts and fee structures will be used and whether platform fees are deducted before or after the management fee calculation.
It depends on the property, guest profile and service level required. Silver may suit a self-check-in property with simpler operating needs. Gold or Platinum may suit owners wanting more included consumables, in-person guest service, deep cleaning and higher damage protection.
No. Eligibility depends on the property, building, municipality and current regulations. Support can help coordinate the process, but legal or administrative approval should never be guaranteed before the property is checked.
Compare estimated annual owner net income after management, platforms and operating costs—not only the headline fee. Also consider owner time, emergency coverage, property protection and the quality of reporting.
Get a property-specific revenue assessment based on the address, bedrooms, amenities, owner-use dates and current local demand. No obligation and no generic promises.
This guide provides general information, not legal, tax or financial advice. Requirements and platform terms can change. Sources checked: Junta de Andalucía tourist-rental FAQs, the consolidated Andalusian tourist-rental decree, and Airbnb’s service-fee guidance. Last reviewed September 2026.